I just want to make it clear that this post isn’t me bashing bigger bloggers or anything like that. I feel extremely lucky to be a part of the blogging community and to have met so many wonderful people through it. However, when I was at BlogCon a few weeks ago with Becca, we both noticed something. And that something was how smaller influencers voices gets lost in this big blogosphere.
I thoroughly enjoyed BlogCon and I have the utmost respect for Scarlett for organising it and getting so many incredible brands involved. It’s when we were sat at the panels that it kind of struck me, that all four bloggers up there were at a similar level, in terms of following. Most of the advice/tips given were very samey, which disappointed me in a way. Like obviously, these people are on this panel for a reason and they must be doing something right as they gain followers like theres no tomorrow. However, think how nice it’d be to see a smaller blogger or two up there sharing their experiences with growing a following and how they feel in the blogging community, because I do believe its a totally different experience.
Blogging does not discriminate and is open to anyone and everyone which is why its so great. But at events like this and when it comes to brands picking their ambassadors/who they work with, it could be heavily improved. There is a huge diversity in the blogging community and it’d be amazing to actually see that diversity shown at events, campaigns, etc. Everyone has something to say and different experiences with the online world and smaller bloggers still work bloody hard and honestly some of the content produced by people with a smaller following is phenomenal.
I guess what I’m trying to get at is, just because bloggers have a smaller following, doesn’t mean they’re inadequate. I think events, panels and brand campaigns would be so much more relatable if there was more of a mixture of influencers. Because if I’m being completely honest, I feel like there is a bit of a hierarchy. We should all support each other, regardless of the following and help everyone to grow and prosper. I’m struggling to put what I mean into words but I hope I’ve made some sort of sense so far. I just want the smaller bloggers in this community to be heard, because I think we have something really good to offer.
So lets carry on supporting one another, and hopefully we’ll see a bigger and better variety in influencers at events and in campaigns in the near future. I’d love to hear what you think on this situation and if you think smaller bloggers need to be heard more?